Designing A Brand Logo

Hi everyone, I am going to give you some handy tips to create some eye catching brand logos, and how to enhance your logo by making it into a domed label. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche. Logos are used to identify.

Paul Rand, one of the world’s greatest designers states that “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.

For the full article please follow the link. Designing a Brand Logo.

 

 

December 02nd, 2011

A George. (Graphic Artist- Dometag Brand Labels.)

 

 

 

The DomeTag Expertise

Creating a domed label or as some people might like to call it, bubble stickers involves a two-part process.

First, prepare and print the customer’s artwork – whether it’s in spot colors or multiple colors – we use digital printing to get a quick response time.

 

The best stock for this purpose is vinyl or poly that is then printed in high resolution with durable, non-smudging digital inks. This combination of substrate and inks ensures that the inks does not get damaged nor the substrate gets saturated in doming stage.
Once the printing is done, printed sheets are cut down into more manageable pieces for weeding. Weeding is simply removing the excess waste and material around the rows of printed and cut decals.

We then prepare the sheets for doming by applying a light grade adhesive to the back liner paper, which keeps the individual sheets flat and secure on the doming plates.

The doming material we use at Dometag is an eco friendly polyurethane resin that is free of lead, mercury, solvents and phthalic derivatives. This ensures the safety of our doming technicians plus it is more environment friendly. It starts out as a liquid when it is applied. The liquid material flows to the edges of the decal and stops by surface tension – much like a raindrop or bead of water on flat surface.

Once the material is applied to the decals – the glass plates are carefully moved to a perfectly level drying rack where they cure overnight. The whole doming “lab” is a dust and lint free clean room where particles and debris have no chance of finding their way into the domed stickers.

The domed labels are inspected the following morning by our doming technicians who do a thorough quality control check on their handiwork and count and package up the new domes for shipment. When they do the quality control they look for overflow, bubbles and any other imperfections in the decals. These are discarded. We like to send the customer a few extras with their order.

 

 

 

Domed Labels World – The DomeTag Blog

Welcome to Domed Labels World, our blog which will give you updated insider news about the doming industry as well as insight into Dometag Brand Labels.

The Manufacturing Process – Creating amazing Domed Labels

 

To understand the doming industry better, it helps to understand the doming process. Doming is a simple process of pouring an exact volume of plastic onto a label. The liquid flows to the edge of the label just as a spilled glass of water will flow to the edge of a table and pause before going to the floor. Too much water and the floor gets wet, no enough water and the edge of the table is never reached. This surface tension caused by the surface edge creates the uniform dome in the finished label after approximately 12 hours of curing.

 

Doming is similar to making contact lenses for the eye. At first it seems so simple; just make a plastic bubble right? Keep in mind that 10 companies will offer doming material, some better than others. A chemical engineer can help determine the best doming material or one can go through a process of trial-and-error – at the risk of losing customers. Next, chemical reactions need to be addressed with the substrates, the coatings, the inks, the environment and ultimately chemical reactions on employees.

 Mark H. West (President – Dometag Brand Labels)